What is Twitter?

Twitter the world’s largest Social networking and micro-blogging service utilising instant messaging, SMS or a web interface. With over 500 million profiles and 288 million monthly active users, Twitter has cemented its position as the 5th largest social media network.

The Numbers:

• What percentage of Twitter users access this network from their mobiles: 60%
•  What is the fastest growing age demographic: 55 to 64
•  How many of Twitter accounts are fake: estimated to be 20 million
•  How many Tweets are sent out each day: 400 million tweets
•  What is the average number of Tweets sent out per account: 208
•  What days have the best click through rates:  Fridays, Saturdays and Sundays.
•  What days are better for brand engagement: brand engagement is 17%  higher on weekends
•  Do tweets with images get higher engagement levels: yes they twice as much engagement versus tweets without an image link.
•  What is the optimum length of a tweet: Tweets containing 100 characters get 17% more engagement
•  You have a greater chance of getting a retweet if you ask for a ‘retweet’ in the message

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.