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Facebook - New Pages Structure for Global Brands

Facebook  announces a new page structure for  Global Pages. It is claimed that the new structure will  provide the best, localised experiences for a brand’s customers, and is available to all brands working with Facebook.

Announcing a New Pages Structure for Global Brands

Facebook users will now be directed to the best version of a companies  Page based on the country the user is in. This will allow the Facebook user  to see the brands localised content of features such as  cover photos, profile photos, page apps, milestones,  and news feed stories, etc.  while still remaining part of the global brands community.
 
A global  brand's 'Global Pages' structure will also include the brands  local Page for each specific market as well as   a default Page for all other markets.
 
Key features are:
 
Gives you one global brand identity.

Users will see the same Page name (in their own local language).

One URL.

A single URL that automatically directs users to the best version of the Page for them.

Global insights.

You will now see insights for all global users in one easy-to-view dashboard from the main Page.

The move from multi-pages into a Global Pages framework  are able to make a easy transition across to the new structure.
 
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