2013 will see companies beginning to realise that they are no longer servicing a local community, or geographic location. With the internet, mobile phones and social media, business is now truly global and can service anyone that they engage with via social media.

Smart Brands will begin to realise that they need to rethink their strategy, realign their marketing mix and product offerings to effectively compete in a global marketplace.

With this shift in thinking comes an understanding that social media is an important part of your marketing mix. If you have a product to sell or a service to market, social media can play a major part in getting your brand global. Today you don’t need to rely on an  intermediary  such as distributors, licensors or  retailers. You can get online set up a presence on social channels and sell your product or service 24/7.