Traditional marketing was all about print TV and other forms of advertising, catalogs and directly promoting sales. Today’s marketing is all about Social Content Marketing. Social Content Marketing involves the creation and sharing of relevant information on the internet via social media in order to acquire customers. Today, brands acquire customers by creating and publishing a range of content that is relevant and valuable to their target market. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information.
Social Content Marketing ranges from posts on a social media channel, video, white paper, e-book, infographics, case study, a how-to guide, results from a questionnaire, photos, webinars and blog posts. It is all about providing information to your target market and getting them to engage with your brand.
Within this transition to digital marketing, social media and online engagement have quickly taken on major roles, and are now viewed as fundamental tools in present-day B2B and B2C marketing.
Social media marketing must always be consistent, engaging and time-sensitive and relevant to your audience.
The team at Social Tonik can assist you in the development of social media strategies, the creation of social media programs, and content social media content creation services to drive engagement with your target market.
Click here to find out more about how we can assist you with your content creation needs