At the end of the Super Bowl on Sunday, Esurance grabbed the first ad slot after the game and with its  #EsuranceSave30 sweepstakes, had one amazing successful night, all thanks to Twitter. 

As part of the #EsuranceSave30 sweepstakes promotion the Company, vowed to give away the difference in price – it went for $1.5million to one viewer who tweeted the hashtag within 36 hours after the ad aired.

Here are some of the amazing results:

• 200,000+  entries within the first minute of the airing of the commercial;
•   5.4 million uses of the hashtag #EsuranceSave30; 
•  In the first hour 1.4 million hashtags and in the first 24 hours, 4.5 million; 
•  2.6 billion social impressions on Twitter. Yes that’s right 2.6 BILLION impressions; and 
•  an amazing 261,000 new followers on their official Twitter account;

The power of Social Media!

www.facebook.com/thesocialtonic

www.twitter.com/thesocialtonic

www.linkedin.com/in/stephenbduggan

ABOUT US

Stephen Duggan is the Chief Engagement Officeer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor made on-line strategies for our clients to ensure their objectives and outcomes are achieved. www.socialtonik.com